Maui Concierge_v.A - Wailea Beach_6_27_2023

41 Many Hawaiian words have more than one meaning, and the context for its use determines the specific interpretation. Aloha is the most intimate of all greetings. It is the unconditional extension of trust and friendship to include strangers. It means taking responsibility for those to whom aloha is extended, ensuring their safety, well-being, and peace of mind. Aloha is also extended to places and physical environment, implying stewardship obligations as an expression of caring for the condition of such places. Kōkua is the act if being helpful. To kokua is to lend support whereby one assumes the same sense of responsibility as the receiver of the assistance toward completing a task or activity. Kuleana is to view responsibility as a privilege and honor, to accept responsibility as a duty, not in pursuit of reward, but because it is the right thing to do. Mahalo is to live in a state of appreciation and thankfulness; to never forget to offer our gratitude, praise, and respect for those around us. ‘Ohana means family. Stated as a value, ‘ohana refers to a family that works together. It is about emphasizing the ties that bind the group as a family. It is feeling commitment to each other as though one were actual blood relatives so as to bond the group as one spirit. Hawaiian Values and Phrases

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