64 PUNCHMAGAZINE.COM soul food roohrestaurants.com {food coloring} months, we add several dishes, and every six months, we do a major overhaul. We keep things interesting, so guests don’t know what to expect.” Their exuberant decor matches this mantra. Jewel-like colors adorn ROOH’s living room-like interior, from emerald chairs to ruby red velvet banquettes accented with patterned pillows. The maroon-patterned walls hold photographs of India and a 16-foot-long mural of a modern Indian with KPIs (key performance indicators) for everything from the cost of ingredients to identifying trends among best-selling items. Learn fast, fail fast and adapt to change are all lessons learned from their time working in tech, she says. “We constantly change our menus: every three to four woman adorned with jewelry and flowers. Two faux mango trees stand right inside the doors, just like the front porch of an Indian house, says Anu. With a name that means “soul” or “spirit” in Hindi, warm and vibrant ROOH keeps Palo Alto diners coming back for more.
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