{due west} 52 PUNCHMAGAZINE.COM Traveler Surf Club & Coastal Outpost had found its home. Today, the patio welcomes members with comfy furniture and all the amenities a surfer could hope for, while the front shop (for members and passersby alike) satisfies beachy needs from swimsuits and serapes to sunscreen and sandals. You’ll find books like Driftwood Shacks and The Little Guide to Shorelines as well as Rel’s line of hoodies, hats, tees and tanks. To achieve this, Rel drew on her previous design experience from founding Silver Lining, a clothing collaboration with artists that tucked paintings and illustrations into the linings of coats and bags. They sell boards too. Among the mid twins and pintails, you’ll find longboards designed by Julie. The versatile California Coaster is her collaboration with local shaper John Moore of Mystic Surfboards. “It’s based off of one of my favorite boards that I personally ride on and compete on,” Julie notes. As an international competitor and a team rider for ROXY, her stamp of approval means something. “I was ranked fifth in the world for three years, which was kind of cool,” Julie mentions, almost as an afterthought. “It was very much a social thing as well as competition,” she adds. “I had an excuse to go travel to different places, and meet up with friends, and meet new people and cultures.” (“Hence the name ‘Traveler,’” Rel remarks). With their surf business catching on, Julie and Rel have expanded to two more locations in Santa Cruz and Malibu. Running a tight ship, Julie helms day-to-day operations and stocks new products, while Rel, the big-picture strategist, handles club maintenance and designs apparel. They work seven days a week to balance retail, club services and events. PHOTOGRAPHY: COURTESY OF MICHAELA RABINOV / COURTESY OF REL LAVIZZO-MOUREY / COURTESY OF MORGAN SAUNDERS
RkJQdWJsaXNoZXIy MTcxMjMwNg==