24 BRAND STORY PRODUCED BY THE OREGON BUSINESS MARKETING DEPARTMENT BY NATALIA HURT AI-driven video technology software represents just one way in which Milestone Systems makes society safer. Its policy work, however, takes that mission to the next level as it seeks to put privacy, accountability and responsible technology at the heart of all AI applications, protecting people and, consequently, innovation too. From healthcare to smart cities, AI technologies today are transforming every industry they touch. The video security sector is no different. AI-enabled capabilities, such as video data analytics and machine learning, have multiplied the potential applications of video security tools, which, according to Milestone Systems’ CEO Thomas Jensen, have outpaced legislation. “I absolutely do not believe that advanced technology development and use is adequately regulated today, especially with the capabilities of artificial intelligence,” he explains. “We already see this with our phones and how much data they track. The power of AI offers unprecedented opportunities that need to be properly managed.” According to Jensen, regulatory laxity can create an environment in which the improper use of facial recognition could potentially undermine public trust in the legitimacy and social benefit of video security. On a daily basis, Milestone Systems witnesses its solutions’ life-changing interventions firsthand. For example, a city in North America utilized Milestone Systems’ video analytics to adjust rush hour traffic light coordination thereby decreasing traffic congestion, saving time and money, and cutting pollution. In another city, the police stake out of a suspected (and later proven) drug house was conducted via video surveillance for the 36 hours required to obtain a search warrant, providing valuable evidence and freeing up officers for other tasks. In Denmark, video technology software, in conjunction with flood lights and alarms, warn passersby of a canal’s edge, reducing the number of accidents and drownings. For unfortunate individuals who still fall in, rescue teams can be alerted and deployed by the video system automatically. Milestone Systems’ solutions help improve lives and outcomes in hospitals as well, where video technology software plays a vital role in enabling over-extended nursing staff to do more with less through virtual rounding and alerts triggered by abnormal movements within rooms. Video technology even protects patient privacy by blurring their identities and activities while still identifying when they might be in distress. “Video surveillance can feel like an invasion of privacy if not used correctly, but it’s not the technology that’s a problem. It’s how it is used,” Jensen continues. “Video technology software can be focused to a very narrow space so that we can, for example, The Pursuit of Responsible, Human-Centric Technology Video-technology software provider Milestone Systems drives policies to protect people and innovation. Milestone Systems’ CEO Thomas Jensen
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