34 BRAND STORY PRODUCED BY THE OREGON BUSINESS MARKETING DEPARTMENT BY NATALIA HURT From the heart of Oregon’s wine country, the H.R. Hoover, MD, Cancer Center (HRHCC) brings innovative technologies and treatments to the Willamette Valley. While these breakthroughs play a critical role in treating cancer, HRHCC knows they are only part of the equation. Based on the team’s experience, the best possible patient outcomes require something more: human connection, community and a medical culture built on shared core values. Until 2002, residents of the region were forced to travel hours from home for cancer care. Due to the time and resources required, this distance became a barrier to treatment and an emotional burden at an already taxing time. When Willamette Valley Medical Center opened the H.R. Hoover, MD, Cancer Center in McMinnville, Oregon, it did not merely aim to bring cancer treatment to the area: It wanted to deliver the highest quality treatment available within a framework of compassionate care. “All of our care is comparable to, if not better than what can be found in large city centers,” confirms Carmelina OwensSmith, Director of Oncology, HRHCC. “We built it with the goal that it could grow with us for the next one to two decades.” The approval of a significant technology package, including a multimillion-dollar linear accelerator, ensures that patients will benefit from the latest evolutions in care. “This upgrade will give our patients access to leading-edge radiotherapy treatments, typically only available at major medical centers,” adds Aaron Sabolch, M.D., Radiation Oncologist, HRHCC. “As a result, when a patient chooses to be treated here, they can have the utmost confidence in the quality of their care.” His colleague Aasheesh Kanwar, M.D., Radiation Oncologist, agrees: “This new technology will expand our ability to deliver high-quality, personalized, and accurate radiation treatments to patients in our community.” The team’s surface guided radiation therapy solution, for example, maps the Compassion, Connection and Core Values Quality care at the H.R. Hoover, MD, Cancer Center pairs patient-centric services with leading technologies. Carmelina OwensSmith, Director of Oncology, HRHCC
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