BejeweledMagazine2023

BEJEWELED 21 FINE JEWELRY SHOULD BE LIVED IN AND LIVED WITH. Over the years a piece’s meaning changes, or it’s worn differently. Sometimes, it becomes something new altogether. Kay Larsen’s journey with Alvin Goldfarb Jeweler started over two decades ago when her husband, Stein, proposed with a custom engagement ring. This wasn’t a typical solitaire— Kay’s ring boasts an undeniable heft and sturdiness, something Stein knew she wanted. She came back from a run to find the ring and flowers on the kitchen table alongside a smiling fiancé. Kay loves the ring, “because it symbolizes the weight and significance of true love.” Even better, it’s truly one-of-a-kind. Shortly thereafter Kay purchased for herself a Rolex from Goldfarb’s to celebrate a career milestone. She wears it every day, and admits it’s often unintentionally worn as a bracelet, with the bezel facing inwards. What matters is that it’s always on her wrist. A few years later the Larsen’s took advantage of Goldfarb’s once-every-four-years Leap Year Sale (hint: the next one is February 2024) and purchased a pair of brilliant diamond stud earrings. The next Leap Year, Stein purchased a tennis bracelet to mark a significant birthday. Kay wore it just about everywhere—running four marathons, delivering two children, and doing lots of gardening. Eventually the bracelet lost its structural integrity and needed to be retired. Kay decided to remake it into something else entirely, and in doing so found a way to enjoy the diamonds even more. The first new style was a beautiful ring featuring staggered rows of diamonds. Easier to wear than her bracelet, Kay was the proud owner of another custom piece of jewelry. She was later gifted the diamond from a solitaire ring her father had purchased. It was combined with the bracelet’s remaining diamonds to form a spectacular pendant. “The diamonds looked lovely in the bracelet,” explains Kay, “but they took on a whole new life in the pendant and sparkled even more.” They were combined with a sturdy and elegant chain for something truly special. Kay’s birthday gift had moved from her wrist to her finger—and closer to her heart. Kay firmly believes that diamonds should be worn every day. Each of these pieces symbolize something bigger than a possession. They remind her of sweet memories, provide a profound sense of joy, and always garner a well-deserved compliment or two. A BELOVED CUSTOMER AND HER BEAUTIFUL DIAMOND PIECES THAT HAVE BEEN DESIGNED, OR TRANSFORMED, TO BE WORN FOR LIFE—EVERY DAY, HER WAY. Stunning Symbols NEWLY CREATED BESPOKE JEWELRY FROM CUSTOMERS ORIGINAL GOLDFARB PURCHASES.

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