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52 PUNCHMAGAZINE.COM out, getting cold feet is no longer an excuse for not skiing. “The number-one thing is to get a boot heater that’s permanently affixed into your boot that runs on a lithium ion battery,” he guides. He’s also a big fan of the heated boot bag: “So many people struggle getting their boots on in the morning, and this just completely solves the problem.” If Gary has one mission, it’s to clear up a misconception. “So many skiers and boarders think painful boots are just something you have to tolerate,” he says. “I’m amazed that people come in with that attitude and it really doesn’t have to be that way. Boots have gotten so much more comfortable over the years.” As a shop run by skiers and snowboarders, Helm’s offerings include all the essential equipment and accessories, plus shop work and even season leases. “If you are skiing or snowboarding more than two weekends per season,” Gary advises, “then leasing is a great way to save money, along with time and hassle.” In what may sound like an impossibility, Gary insists that famicustom fit helm-sport.com lies can still hit the slopes on a budget—they just have to get creative and go off the beaten path. Consider buying used equipment and clothing (look for Helm’s annual Ski and Snowboard Swap every November)—and aim for smaller “mom-and-pop” resorts like Boreal, Sierra Ski Ranch and Dodge Ridge. “I grew up skiing at Dodge Ridge,” Gary shares, “and I still go there nowadays. It’s easy to get to, and it’s never crowded.” Whether you have a preference for skiing or boarding, packed or powder, Gary says time on the mountain equates to treasured family memories for seasons— and generations—to come. PHOTOGRAPHY: IRENE SEARLES {due west}

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