36 PUNCHMAGAZINE.COM {punchline} is an essential aspect of the business. Through the years, Gloria personally has been active in PARCA, Filoli and the Hillsborough Auxiliary to Peninsula Family Service (HAPFS), in addition to their girls’ schools. The business supports PARCA and HAPFS, in addition to the SF Ballet, the Lymelight Foundation and the Hillsborough School Foundation, either as a corporate or fashion show sponsor. “Giving back to the community is important to us as a family and as a business, and I’ve made lifelong friends as a result,” Gloria says. “It’s a bonus when your vision for events is aligned with a nonprofit, and you can dream together.” Sam is quick to point out that a good working relationship with one’s spouse needs to be cultivated. He specifically recalls how things shifted during the pandemic: “I decided that we needed to figure out what we really loved to do most and focus on that, removing everything else. I really wanted Gloria to flourish in what she loved. I also began to outsource some tasks and focus on what I love, and that has helped both of us enjoy our relationship at work.” Being involved in philanthropy
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