84 PUNCHMAGAZINE.COM It only makes sense that this lab, focused on discovery, would serve professional innovators. Matt worked at startups in communications and product management; Vance founded his own biometrics company. The lab space, a converted print shop that they flipped themselves, features a greenery wall, teal and cerulean accents and technicolor flatware. It’s filled with furniture sold off from Facebook and Google. “We wanted to be uniquely Silicon Valley,” Matt assures. Between their coffee roastery, CloudBrew cold-brew technology and the branded bags they produce for corporate events, grownup birthday parties and weddings, the pair has been part of the region’s coffee community for years. The Lab is just their latest experiment. And there might be more to come. Matt and Vance dream of expanding the lab on the model of a winery’s tasting room and club, offering coffee flights and a Coffee Explorers club, which would source bags of beans from around the world. There’s even the possibility of incorporating AI technology into the mix, using “sensory science” to customize cups by individual taster. Ideas aren’t in short supply at the Coffee Lab. Fortunately, caffeine isn’t either. what’s brewing? siliconvalley.coffee {food coloring}
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